Lollapalooza has been an established festival for almost two decades now. Every year fans can expect a stacked lineup of diverse artists with several after shows each each night of this four day event. With the certainty of selling out and notoriety of the festival, I am astonished by the lack of detail in some planning efforts.
Five stages are scattered throughout the grounds of Lollapalooza, which is situated on Grant Park in the heart of Chicago. The area is massive relative to the stage locations and other festivals for that matter. Even so, all of the stages are not in use simultaneously throughout the day. Due to their spatial arrangement, two of the largest stages compete for space as they are facing one another in the same field. This happens with the next two largest stages set ups as well. Having only three of the five stages playing at once clutters them and allows for less attendee flow, in addition to less music being played.
I have sketched a new rendering of the south side of the festival that contains the two largest stages of the festival. This area has the most opportunity to be rejuvenated into something more than an open field with a few sound towers.
Although the hypothetical plan breaks apart the field of the main stage, it still allows for a constant flow of attendants with a bit more interaction. By having the main stage (SAMSUNG) rotated and placed central in the field, the audience gains another skyline view as they look at the structure. This replicates the most notorious stage that Lollapalooza has, the Bud Light Stage.
In order to create another city/festival view I decided to incorporate an elevated rooftop bar/lounge at the far south end of the festival. The new spot has a prime view of the main stage and is tall enough to gaze over the infamous Perry's stage as well as the rest of Grant Park. An addition of this magnitude will be costly but add serious value to VIP tickets and can serve as a headquarters for the event coordinators. Underneath the structure will have ample amounts of shaded lounge seating along with vendors and art installations. The Samsung stage went from the least appealing stage in the official plan to the most desirable space on the grounds in the hypothetical plan.
Curating the stages in this manner allows for more of everything. The amount of vendor, VIP, and lounge space all increases in this design. There is no area that is wasted unlike before where the entire field lay vacant other than the stages. It allows for a better and more accessible viewing spaces for the handicapped as well.
Creating an environment that engages with the audience is key to a memorable event. By allowing for more views of the city in addition to preserving unique routes for attendees to explore themselves, guests are able to interact with the festival in their own manner. This in conjunction with non-stop music is a recipe for an unforgettable experience for any one who attends.
Five stages are scattered throughout the grounds of Lollapalooza, which is situated on Grant Park in the heart of Chicago. The area is massive relative to the stage locations and other festivals for that matter. Even so, all of the stages are not in use simultaneously throughout the day. Due to their spatial arrangement, two of the largest stages compete for space as they are facing one another in the same field. This happens with the next two largest stages set ups as well. Having only three of the five stages playing at once clutters them and allows for less attendee flow, in addition to less music being played.
I have sketched a new rendering of the south side of the festival that contains the two largest stages of the festival. This area has the most opportunity to be rejuvenated into something more than an open field with a few sound towers.
Although the hypothetical plan breaks apart the field of the main stage, it still allows for a constant flow of attendants with a bit more interaction. By having the main stage (SAMSUNG) rotated and placed central in the field, the audience gains another skyline view as they look at the structure. This replicates the most notorious stage that Lollapalooza has, the Bud Light Stage.
In order to create another city/festival view I decided to incorporate an elevated rooftop bar/lounge at the far south end of the festival. The new spot has a prime view of the main stage and is tall enough to gaze over the infamous Perry's stage as well as the rest of Grant Park. An addition of this magnitude will be costly but add serious value to VIP tickets and can serve as a headquarters for the event coordinators. Underneath the structure will have ample amounts of shaded lounge seating along with vendors and art installations. The Samsung stage went from the least appealing stage in the official plan to the most desirable space on the grounds in the hypothetical plan.
Curating the stages in this manner allows for more of everything. The amount of vendor, VIP, and lounge space all increases in this design. There is no area that is wasted unlike before where the entire field lay vacant other than the stages. It allows for a better and more accessible viewing spaces for the handicapped as well.
Creating an environment that engages with the audience is key to a memorable event. By allowing for more views of the city in addition to preserving unique routes for attendees to explore themselves, guests are able to interact with the festival in their own manner. This in conjunction with non-stop music is a recipe for an unforgettable experience for any one who attends.